1. Media Center
  2. News & Updates

Huntsville Launches Music Audit with June 6th Public Forum

Published on May 30, 2018

Huntsville is calling on musicians, makers, and music lovers to turn out Wednesday, June 6, from 5:30 – 8 p.m., for an Open Forum at Yellowhammer Lost Highway Bierhall at Campus No. 805 to begin the city-wide music audit.

Katja Hermes, Global Head of Projects, and Azucena Mico, Senior Project Manager at Sound Diplomacy, the London-based consultant hired by the City of Huntsville to conduct the audit, will be in town the week of June 4 -8 to conduct field research and meet relevant stakeholders across the public and private sectors. Over the next 14 months, the company will inventory local musicians, venues, festivals, and music education; and in turn, help to identify ways the City can nurture and develop a thriving music economy.

For those who love music, want more music offerings in Huntsville, or want to support and encourage all aspects of the music business, the June 6th Open Forum is the place to be.

Why we’re conducting a music audit

“Music plays a vital role in our health and well-being, but we haven’t been as intentional about supporting music as we have in other aspects of quality of life. This audit is our first step in strategically creating a direction,” said Mayor Tommy Battle.

The Mayor and his leadership team believe a vibrant music component is essential in attracting a talented workforce to Huntsville.

“Look at the most dynamic cities today, and you’ll likely see an exciting music and cultural scene,” said Shane Davis, Director of Urban Development for the City of Huntsville. “When we go after the best and brightest workers and the most innovative companies, entertainment is a major item on the checklist. This work will help us understand what we are doing well, what we need to do better, and to develop a set of strategies so that music can be integrated into our growing economy.”

The City is hoping the music audit will be the first step in developing a music triangle, capitalizing on talent in North Alabama and the circuit of musicians writing, producing and performing from Memphis to Nashville and Atlanta.

Let your voice be heard!

Those interested in being a part of the process should come to the Open Forum and register their information with the Sound Diplomacy team. Following their visit to Huntsville, the company will begin field research for an audit of the music industry in Muscle Shoals and Florence.

For additional details, email huntsville@sounddiplomacy.com.


CITY NEWS: Sound Diplomacy Begins Nation’s Largest Music Ecosystem Survey in Tennessee Valley

CITY BLOG:  The Business of Making Huntsville a Music City


Sound Diplomacy is the leading global advisory on music cities strategies and market development. As strategists for cities, developers, large private sector organizations and governments, Sound Diplomacy provide cutting edge research and market expertise in placing music and music business strategy in city, urban and development plans.